You have just been hired to join the marketing team of a travel agency specializing in the Quebec region.

Your team’s challenge is to build a strategy to increase awareness of your unique value proposition in Canada, including improved organic business positioning (SEO). So you have 8 weeks to produce 12 articles (1 per marketing specialist) optimized to be indexed for search engines.

Since the team is professionally trained by different marketing levels, the project leader has provided you with a short guide to help you with the most important tasks to accomplish:

• Week 1: Selecting the subject, the target and the problem of the target (30 mins)
• Week 2: WordPress access + Micro-moments of target and time/themes to generate value (30 mins)
• Week 3 and 4: Mockup the structure of your article and establish the hierarchy of information (1 h) – On Page SEO
• Week 5: Identification of keywords, research trends, traffic and competence (1 h)
• Week 6: Proposed acquisition strategy (traffic) for the article (30 mins) – Off Page SEO
• Week 7: Work on the article and publish it on the platform + optimize the SEO using the Yoast plug-in (at home)
• Week 8: Work review (one to one 15 min meetings)

Length of the article: more than 300 words. It must include media items such as pictures or videos.

Do you have questions? Go to SEO Dawson College Facebook Group and ask 🙂

OUR STUDENTS ARTICLES